In a recent mini-survey on content marketers’ challenges carried out by Velocity Partners, 52% of respondents said great copywriting was one of the hardest skills to find.
That’s because, as it turns out, the “writing” bit is only part of what makes great copywriting. So, apart from knowing which words should go where, what characterises a great copywriter? In this episode, Fiona identifies six core skills that every B2B technology writer should have.
Plus I’m joined by two of Radix’s copywriters, Kieran and George, to get the inside track on an experimental copywriting technique we’ve borrowed from the software development industry.
Kieran and George explain how “pair copywriting”, based on “extreme programming”, has potential for certain content projects. Listen now to find out:
- How pair copywriting can improve creativity
- The challenges presented by pair copywriting
- What sort of projects it’s best suited to
- How you can make pair copywriting work for you
Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.